REBRAND // SOUK SEATTLE

A comprehensive rebrand for SOUK Seattle, a seasonal charity marketplace celebrating SWANA creatives and culture. I led brand strategy and visual identity development, steering the organization away from minimalist neutrality toward a bold, culturally expressive aesthetic that authentically represents the community it serves. The identity system integrates archival photographs from the founders' family collections, transforming personal artifacts into brand assets that ground the work in cultural memory and heritage. Deliverables included logo design, color palette, typography system, and applications across print collateral, digital platforms, and environmental design for pop-up events. The rebrand positions SOUK Seattle as a vibrant platform for SWANA artists while supporting charitable causes through community-driven commerce.